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<quote>If you have great content they will come for your content.</quote>.
I think that people will come in a poor usable site until another site with the same content is more usable.
Good usability with poor content will never interest visitors, but poor usability with good content will attract visitors only if there is no other site offering the same content with better usability. If you have a great content but poor usability, competitors will have room for improvement…