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Well that was refreshing! I opened 24Ways with trepidation this morning expecting a monologue on how important asthetics, styles, fonts etc were to creating a successful website. Instead I’ve just read one of the best doses of realism I think I’ve ever come across on this topic. Kudos for telling it how it is. Design doesn’t always matter and there’s too many designers and agencies who’d have you believe it’s the most important part of a web build (generally because they haven’t taken any time to think like the client or the users). Rather the creation of an interface which delivers the business objectives and meets the client/users needs is what really matters.
Great article Paul!