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It is a pity that your post is already the last one of the 2012 serie. Nevertheless again a very interesting post.
Design is indeed very important and can control the eyes and clicks of your visitors on your website. Most of the times the shapes of the design can guide your visitor better to the preferred call to action than colors (colors that want the attention of the visitor are most of the time perceived as screaming).The use of subtle arrows in the design is a good way to do this.