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You make a lot of valid points in this article but the part i like the most comes when it comes to content: “Design speaks to content, and content speaks to design.”
I always encourage my clients to write content, but in the most cases i end up waiting for the content with a finished design based on the discussions i had with them. Don’t get me wrong, i will never blame a client for a poorly designed website, i just want to say – it would be nice if the client would realise the importance of content.
A client told me once as we spoke about a poor content delivered by his marketing team: “…i should not put so much heart in it, it’s only a website.”