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  1. Seth Hall

    Well said Robert. This is a very useful article for me right now. I am currently designing a one page internal sales support site in order to educate, inform and inspire the sales team to work on techniques, numbers, selling points, costs, savings etc… I am filtering the site through this thought process and asking myself, within this environment and audience, what fonts are appropriate, what colors will inspire them and how can our the copy cut to the core of their being. Thanks again.