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24 ways to impress your friends

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Cennydd Bowles

Thanks for the comments, all.

Scott – at the risk of an egregious a plug, I talk a bit about how to back up your design decisions and build client trust in my book http://undercoverux.com. It’s a complex issue that relies on account management, pricing and solid presentation of rationale in the critique process. The key thing for me is that deep design thought (including having already looked at options your clients may request) always makes it easier to establish expertise. That said, as ID says, there can come a point at which it’s easier to find a new client if things are becoming too difficult.

Henk – great stuff, I hope you enjoy it!