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I agree that we need to push ourselves to create truly unique experiences, instead of copying the latest trends out of dribbble and onto our site. Unfortunately, most clients dont not share this vision and request that we build a site that looks and feels like everything else. That is a hard choice some of us have to make, do it or turn it down. I vote to turn it down. By turning it down you will find that it weeds out clientele you dont want and therefore will bring you the work you love doing.
I also agree with Dan that you should do more write ups like this Mike. People need this commentary.