Mark Snape 28 December 2010 Great article Leslie. When I joined Rotary – an international network of business persons “united in the ideal of service” – I became aware of the Four-Way Test. Something I have since tried to maintain in my business relationships. The four way test asks four questions; “Of the things we think, say or do: Is it the TRUTH? Is it FAIR to all concerned? Will it build GOODWILL and BETTER FRIENDSHIPS? Will it be BENEFICIAL to all concerned?” Perhaps what we need are more examples of companies doing well by building good karma such as zappos and less of the companies that do well by screwing over their customers – yes banks I do mean you..