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I love the Zappos example you pointed out. If someone out there really wants to get into the “zappos core values” trick, I must recommend the “Delivering Happiness” book, written by Tony Hsieh (@zappos). Zappos really is one of the best environments / families to work with and that is what makes the company great.
Did you know that new job candidates are offered $1000 after 7 days of training, just to leave?