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  1. Jonathan Schofield

    Thanks Inayaili. This list chimes so many times with my own. It’s no surprise that…

    almost half of the items in this list relate to typography

    As Gerry McGovern put it…

    Web design is the design of words

    I’ll also second Adrian Westlake’s point about line length balancing/adjusting, especially for headings. Adrian (and others) calls it typography widows. Maybe we need another term to distinguish ‘widow’ from its traditional sense of short lines at the top or bottom of a column. Whatever we call it, we shouldn’t have to resort to JavaScript hacks like Dave Cardwell’s jQWidon’t, adapted from Shaun Inman’s WordPress plug-in.