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As some have stated, this article shouldn’t be presented as a rule, but as an exception. This won’t apply to each client or project. As a matter of fact, this kind of approach only works with clients not so caught up on the design aspect of things. Most sites will appear bland, boring and lack visual potency. At least that has been my experience with websites created by most CSS purists.
Design is also content. It can communicate emotions, feelings and more.