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Article = Bees Knees, or the kipper’s knickers (awesome).
Something that keeps coming in the comments seems very short-sighted and small-minded to me: The lack of ability to make this work with your clients doesn’t mean the plan is broken. It may be a marketing problem. If this is something you would like to happen in your company but doesn’t, you might be presenting yourself incorrectly.
Andy has done a terrific job of communicating that he’s an expert at progressive coding so that’s probably why people he works with are open to that path.
Don’t bash Andy’s ideas because your company looks like a hoop-de and your clients won’t have anything to do with that fancy-pants technology. That’s not his fault…