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I agree with the need to raise the bar on creative design and to stop sticking to convention. However, a better analogy would be more like browser-as-canvases.
One of the biggest hurdles for us as designers who want to break out from the pack and be freely creative is that we have to be willing to sacrifice compatibility which translates to community. How many times have you had to go back to the drawing board with a design because of cross-browser compatibility issues? I’m really excited about the potential of HTML 5 and CSS 3, but support varies and is still limited.