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Great article Paul,
I think you have really made a good point about calls to action and understanding the goals of the website.
I my experience I do ask the clients why they need a website and what they expect from the website but in most cases I do not go into to much detail at the start, most people are really confused about websites.
All clients seem to want a all singing all dancing solution but what they need is a smaller more simple site to start off with, once they have this and start to generate leads and interest they are more inclined to want to sit down and dedicate some time to the future of the site.