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I totally agree, companies and even some designers (once myself) try to be to corporate. I changed that with some re branding from AquaWebSolutions to my actual name. Acting like I was a team when it was only me.
The reason I DID it was cause people would look at me and think… Uhh, ye um you? I’ll get an agency, sorry.
Even if my work stood up pretty well against theirs.
But like you said times have changed and so have I ;)