Content Planning Demystified

4 Comments

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  1. Dare

    Hi Erin,

    Very practical and helpful tips. This is a well coordinated and highly resourceful post.

    I love the simplicity of explanation contained in point 2 of ‘ know your poison’ and the helpful hints explained in point 2 of ‘prevent all preventable damage’.

    I’d sure implement the guidelines as stipulated in Kate kiefers style guide for mailchimp( really condensed and well detailed).

    Thanks for sharing.

  2. John Sweden

    Really enjoyable and very useful Erin, thank you!

    With all the blah blah and growing complexity in the web design realm it’s good to be anchored in what is important, and more importantly, what is not.

    I once heard it described as: “The more powerful the microscope, the farther up your a*se you get”.

    You don’t do this, excellently. Have a happy New Year.

    John

  3. Jesper Damtoft

    Thanks for sharing a great article Erin!

    I totally agree that content planning is crucial if you want to deliver quality content. And a site without quality content is like a site without a soul no matter how pretty it looks.

    You need to think about what your readers would find of value whenever you publish a piece of content.

    Have a great day!

    Jesper

  4. Justin JB Braun

    This is a fantastic post. It’s jam-packed with practical advice to which that all writers and editors for the web ought to adhere. What’s more, it practices what it preaches.

    A few things the post didn’t touch on are the content philosophies of avoiding blatant self-promotion, which can fall under your category of Useless, and ensuring content is truthful.

    Both of those are especially true for corporate blogs and bloggers. No one likes a person who talks about himself too much. No one follows a person who tweets about himself too. Why turn off your audience by being a braggart?

    Also, the online audience is more savvy than writers anticipate. Embellishment and exaggeration may make content more sensational, but readers can smell a lie at least 160 characters into the piece. Telling the truth in a clever way has much more of an impact than stretching the truth.

    In conclusion, I love this post for all of its humor and relevance to what I do.

    Keep it up.

    Justin
    Writer
    Rollins College.

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